Lux Style Awards 2012 are here: Lowdown and inside scoop


   So, Lux Style Awards are back with all their glitz and glamour, main event is going to be held on 10th July in Karachi. Amid, all the hype and buzz that is surrounding the event, biggest news to come out of it is the live coverage of the event, for the first time in 11 years, LSAs will be live webcasted and save one from the ordeal of waiting for the event’s television broadcast for months.

     Link for live broadcast is here.

   A lot of pre-event rumours about performers and attendees are surrounding the event. I went through tweets and blogs of some prominent journalists, editors and bloggers and here are few of the confirmed and unconfirmed information:

    Biggest rumour making rounds as per Xpoze’ Editor-in-Chief’s sources is that Katrina Kaif is flying in for promotion of Lux for the main event, the rumour however remains unconfirmed.

   Among other news, Ali Zafar and Mathira are confirmed performers, also BNN Boys will be attending too as per fashion journalist Aamna Haider Isani.

   Event is being produced as per usual by Frieha Altaf of Catwalk Productions while PR is being managed by Catalyst PR.

     Frieha Altaf has been sharing pictures form LSA rehearsals and going by them, other performers include Meera, Sana and singer Adil Omar.

For more details and minute by minute action from the event: follow fashion industry insiders Aamna Haider Isani, Muniba Kamal and Andleeb Rana Farhan on twitter.


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