Sania Maskatiya fever has taken Pakistan’s fashion business by quite a storm and in a span of no time she has strengthened her position as one of the most credible name in the business, all by fashion-forward yet commercially viable collections, savvy PR campaigns and clever advertising using social media to its full force.
Visuals of Sania’s Ad campaign of Uraan collection showed at PFDC Sunsilk Fashion Week 2012 have been making the rounds lately and the pictures are stunning. Shot in Morocco by Ayaz Anis and featuring the dusky beauty Amina Sheikh, it features some of the best looks from the ramp.
Beautiful Islamic architecture provides a perfect backdrop for the the digital prints and draped shirts. The prints and colours blend beautifully into the surrounding and final product makes a stunning visual delight.
Have a look at the stunning pictures from Tangier, Morocco:
Photography: Ayaz Anis
Concept & co-ordination: Raana Khan & Ayaz Anis
Model: Aamina Sheikh
Hair & Makeup: Raana Khan
Shot at Hotel Continental, Tangier Morocco