I love Sania Maskatiya, the brand, and my love for their designaesthetic knows no bounds as exhibited here or here. But unfortunately, I can only appreciate the beauty of their designs as a keen follower of fashion and not as a consumer considering it’s a womenswear brand. But my prayers have been heard and the good chaps at Gul Ahmed have roped in Sania Maskatiya to launch a capsule collection of scarves featuring Sania’s very peculiar and eclectic array of prints.
I have recently discovered newly found love for scarves and mufflers and though these scarves are primarily made for women, I can totally see myself wearing some of these prints with a black suit and the right colour coordination.
And the good part is that proceeds from these scarves will go to charity. Feast your eyes on the gorgeous prints and then you can find details about the collection in the excerpts from press release I have pasted below. My favourite is the calligraphy print, definitely gonna get that one, it’s a collector’s item. Can’t wait for 13 Jan.
“House of Sania Maskatiya introduces a capsule collection of scarves designed specifically for retail in partnership with the regions’ leading textile group, Gul Ahmed, in honour and support of Pakistan’s pioneering anti–blindness NGO, the Layton Rahmatulla Benevolent Trust [LRBT]…. Indeed the entire proceeds from every scarf sold will be donated to the LRBT and the collection will be available nationwide at both Sania Maskatiya and specific Gul Ahmed outlets as of January 13 2013.
With renowned actress Syra Shahroz as the campaigns spokesperson, the Sania Maskatiya scarf collection includes four designs based in both cotton and silk respectively, with each scarf available in long and square versions priced at PKR 3,000 each. Inspired by light, Sania’s colour palatte features vibrant and colourful hues with two scarves also designed in LRBT calligraphy. The collection will be available at all three Sania Maskatiya stores between Karachi and Lahore and select Gul Ahmed stores (details provided further inthe release).”
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