9 Lines Outerwear Collection

I am a sucker for statement making, affordable fashion and 9 Lines is one brand that fits this description perfectly. I have become a huge fan of the brand since I have discovered it and my liking for the brand has simply increased with launch of their every new product line. Kitschy, fashion forward products which are quirky and peculiar; 9 Lines has perfected this signature and they are damn good at it.

There latest offering – faux leather jackets – is a fabulous and one of the best addition to their varied and colourful product range. Instead of yapping on about it, I will just leave you with some images from their winter-wear line and you will totally get what I am talking about.

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Armani Menswear comes to Pakistan

With a burgeoning fashion industry, more and more local brands are opening shop across the country. However, reputed international brands have been reluctant to follow suit and their arrival hasn’t been as fast as one would expect. While some high street brands namely Mango, Nine West have opened outlets in Lahore, Karachi and Islamabad, none of the the high-end European or American design houses are yet to arrive officially in Pakistan.

Well, that lull is about to be broken as Sefam brings Armani menswear to Pakistan. Just to refresh, Sefam is the same company that is behind national powerhouses such as Bareeze, Kayseria, Leisure Club, Urban Culture, Rang Ja, Minnie Minors, Bareeze Men and Chinyere to name a few. In short, they are running a complete fashion empire across the country and some of the local brands fall under their umbrella and now they are taking matters to next level by bringing in famed Italian design house to the country.


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