Best Dressed of the Month – March

Guys, here are the best dressed people for the month of March. While I like to keep this list centered around best dressed men, sometimes you come across such well dressed women that you just can’t overlook. On another note: Only one foreign celebrity in the entire list. Go Pakistan Fashion!

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PFDC Sunsilk Fashion Week: Day 3

Adnan Pardesy:

Adnan Pardesy showed an intrinsically evening wear, luxury pret collection. Whole collection was pretty beautiful with a piece or two missing the mark but it didn’t show the same mastery of technique that Adnan Pardesy has shown with his previous collections.

Infact, some of the best pieces were those that used Adnan Pardesy’s signature fabric manipulation technique.

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Mohsin Ali:

Mohsin Ali created quite an impact with his flourescent prints and oversized panels, something that garnered a positive reaction from the audience and then he added those confetti embellishments and glittery rose motifs and it wasn’t as spectacular anymore. It looked a bit outlandish and was too much to chew for a fashion week audience, needed an editing eye.

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Sana Safinaz:

Sana Safinaz followed up to their Fashion Pakistan Week showing. Strong shades of citrus with metallic bodices, tailored pants and giant neck pieces. It was a beautifully executed collection one that was right on trend.

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Nida Azwer:

Nida Azwer’ range of prints was amazing. She played with the popular trend using different prints for front and back panels. Another high of the collection was instead of prints using animal motifs and embroided figures that really stood out. Only problem with the collection is its conservativeness with drapes and shapes, Nida chose to stick to her long tunics and signature angrakhas and didn’t step out of her comfort zone.

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Rizwan Beyg:

When something as passe as ‘truck art’ gets re-invented with maestro treatment from the likes of Rizwan Beyg, resultant product is a stellar collection. Fun, playful and statement making – it was a treat to watch.

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Karma by Maheen Kardar:

Best collection of the night certainly belonged to Karma by Maheen Kardar. Her Great Gatsby inspired 1920’s collection came with exceptional choreography and spot-on styling and the clothes were simply ravishing. Pearl baubles, sequined hoods, playful fringes; Maheen did everything right.

A few people were off the opinion that the collection was a bit too Chanel meets Balmain but I disagree. I can see the similarities but I highly doubt there’s a connection, Maheen has a crystal clear vision and those pearl baubles and heavily embellished jacket fell right into her amazing collection.

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Photography Credit: Faisal Farooqui @ Dragonfly courtesy Lotus PR

Lux Style Awards 2012 Nominations: Achievement in Fashion Design (Luxury Pret)

Here are the nominees:

Adnan Pardesy

Ali Xeeshan

Elan by Khadija Shah

Sania Maskatiya

Shehla Chatoor

Who should win: (my pick) Its a very tough call but judging strictly in terms of performance and quality, I think it should be Shehla Chatoor. I wasn’t a keen fan of her initial work but the way she capitalized the formal wear market of Karachi with her fuss free designs is quite impressive, her penetration into the market’s been steady and gradual and she stands exactly today where Sana-Safinaz were a few years ago. the only problem with her work is her begums-oriented designs and too much reliance  on conventional design elements but her most recent Fashion Pakistan Week collection is anything to go by then her future looks very prospective.

Who will win: (predicted) Biggest hurdle for Shehla Chatoor to win could be her lack of innovation and fashion forward designs. When it comes to unconventional designs and fashion forward trousseaus, nobody’s work has paralleled Fahad Hussayn and he in my opinion is a hot favourite to take home the prize.

Snubbed: Its so surprising to see Sana-Safinaz being overlooked in this category, the are one of the pioneers of luxury pret or evening wear as I like to call it and this is one of their primary markets.

Sana-Safinaz Ad Campaign: The controversy and the love of it!!

      Ok, so Sana-Safinaz Spring-Summer ad campaign is the talk of the town or should I say the world of social media and I haven’t blogged in months but thankfully all the hoopla surrounding the campaign and the uproar it has generated has atleast helped me come out of this drive of laziness.

Here’s my much-sought, long-awaited due opinion on the campaign.

       Whether you like it or not is up to you but nobody can deny the brand value of Sana-Safinaz and the fact that what an amazing designer duo they are. I personally have always admired and liked their work. Their most recent accomplishment is the SS dress that Sharmeen Obaid Chinoy wore to Vanity Fair’s Oscars after-party after winning her Academy Award, the fact that Sharmeen chose Sana-Safinaz  for such a mammoth honour from a sea of designers speaks volume about the credibility and succes that they enjoy. also lets not forget that Sana-Safinaz are actually the pioneers of Summer Lawn and one of the first ones to kick start the frenzy that designer lawn has become.

    So, enough of the good talk, lets rip the issue apart.


ISSUE 1: Is the campaign a rip off of Vogue India, August 2008 campaign??

        The answer to that is NO, the concept of the campaign might be remotely inspired by it but the Vogue India shoot was way more insensitive and in-your-face than this. The Vogue India shoot actually ridiculed the poverty of lower middle class Indians by positioning exquisite designer accessories of thousands of dollars with the poor Indian villagers. Here’s a look from that shoot:


ISSUE 2: Is the uproar and vehement reaction unjustified??

        Answer to that is another No. People have opinions and views and that is what make them humans. The pictures does offer a controversy but how everyone conceives it and judges it comes down to a personal level. Opinions are subjective and and definitely cant be suppressed, you simply cant shrug off people’s opinion by telling them they don’t know any better. Advertisements are supposed to be judged, that’s what companies and retailers put them out for, to garner attention, intimidate people and spark an interest. The best comment on this issue was by Samra Muslim who very aptly put it this way:

      “ppl have a right to comment as much as SS have to put up a communications! No one can dictate that” (via twitter)

    However, while downplaying and criticizing the ad is justified, wishing the SS brand bad luck and suggesting to bring the business down is out rightly an extremist approach.

ISSUE 3: What will be the consequences?

      Its actually a fresh surprise to see people’s reaction, its always a welcoming occurrence to see people responding to world of fashion and the activities that take place in it.

     The ad campaign irrespective of its content actually pushed boundaries and introduced some much- needed creativity and conceptualization into our ad campaigns. But the biggest downside that the whole saga might create is that the whole damning of the campaign might make the designers more conscious from now on and discourage them from attempting to do something different and unique, it will further push them to stick to same old monotonous regime of boring shoots with models in pretty clothes standing in front of neutral backgrounds. It will discourage creativity and that in my opinion is the biggest drawback of the whole saga.

10th Lux Style Awards, 2011: Red Carpet

     So after putting up a dismal and uneventful show for the last two years, LSAs finally returned with all its glitz and glamour. Glamour quotient at this year’s show was not as high as its previous outings but overall the celebs put up a good show strutting down the runway wearing luxurious designer couture worth thousands of rupees. Lets get down to business pronto and have a look at what everyone wore and how well they did on the style front!!

  Starting with host, Mahira Khan

Mahira Khan in Deepak Perwani

            She didn’t do a very good job with hosting but she looked absolutely gorgeous in all her looks. Blue was the colour of the night with a lot of girls showing up in flowing blue silk gowns.

She looked equally ravishing in her other looks.

       A lot of celebrities faltered when it came to makeup and styling but Mahira’s styling looked effortlessly glamorous and complimented her every outfit. Ayaan on the other hand was a demo of bad-styling, her makeup was grasping for attention and orange lips with the curly hair looked overdone.

      A lot of celebrities including best-dressed of the night Amna Ilyas, Frieha Altaf and Aminah Shiekh wore Fahad Hussayn.

      Amna Ilyas was declared best dressed female celebrity of the night. She did look flawless, very LSA appropriate glamorous still her gown seemed a bit too complicated for a red carpet appearence. In my opinion, Amina Sheikh was more deserving of the best dressed award.

          It was more of a signature Fahad Hussayn dress than Amna Ilyas’s. The gown had a very Alexander McQueen avant garde aesthetic touch. Understated makeup and silver jewellery were the right choices with the dress.

           Aminah Haq and Ammar Belal are unarguably the most stylish couple of Pakistan. They are red carpet regulars and their presence on red carpet always take things to a whole new level.

Aminah Haq and Ammar Belal, both in Ammar Belal

   Aminah Haq wore a fawn coloured gown while Ammar Belal supported a retro tux from his latest ”Disco Inferno” PFDC Collection. Nude colour doesn’t look very well on people with lighter skin tones but Aminah Haq rocked that look with perfect accessories and makeup. This look could have been a serious contender for best dressed on red carpet had it been not so understated. But Ammar’s 70’s look was definitely one of my most favourite look from the night.

Worst look from the women’s side was Mathira’s

              Animal print is the worst possible option for a red carpet affair like LSA’s. It is vulgar and tacky but then vulgar and tacky are Mathira’s signature style so we can’t argue on this one.

        From the TV fraternity, two women that really impressed me were Sahira Kazmi and Savera Nadeem, both were wearing Sana Safinaz and looked stunning yet not too flashy.

Sahira Kazmi and Savera Nadeem both in Sana Safinaz

Bushra Ansari in Umar Saeed

         Bushra Ansari has a lesson to learn from Sahira Kazmi. Sahira Kazmi looked glamorous without flashing any skin which would have looked very age inappropriate for someone of her age group. Bushra Ansari’s Umar Saeed ensemble was very beautiful but she needs to realize that her age of wearing sleeveless on red carpet is long gone. Its not an issue of modesty, its an issue of looking at your best and flashing your skin if you don’t have a perfect figure is not the way to go to get that.

     Other notable mentions include Feeha Jamshed and Frieha Altaf:

Frieha Altaf in Fahad Hussayn and Feeha Jamshed

          I am absolutely in love with Feeha Jamshed’s personal style, she always look uber glamorous and chic. Frieha Altaf was one of the many wearing Fahad Hussayn on that night. Black and Gold always make a very luxe combination and her golden accessories are doing absolutely the same here.

     While most women turned up in standard gowns, some went the unconventional way wearing non contemporary colours and taking big fashion risks. Nabila being the style icon that she is went the high road and her risk surely paid off:


      Most disappointing fare of the night for me was the best dressed male of the night, HSY. Journalist Hani Taha and Xpoze’ editor Andleeb Rana judged the red carpet. Hassan Shehrayar Yasin was declared best dressed male but his attire was a major disappointment. They were so many chic looking men that night, I fail to understand logic behind choosing   him as the best dressed of the night.


      He doesn’t look bad, the problem is that he looks boring as hell. This suit is as standard as it could get, there is no wow factor. You can find uncles wearing more fashion forward suits at weddings than this. There were so many draper looking men on red carpet that night like Ayaz Anis Khan, Ammar Belal, Taimoor Damas, BNN Boys. Decision of choosing HSY over of all those is a decision beyond my comprehension.

       But all in all, it was a decent affair, celebs have matured big time with their style senses, here’s hoping that next year’s event is bigger and better in magnitude.